“David was refreshing and a break from the norm. A great presenter who is believable because he’s been there!”
“I’m looking forward to reading David’s new book, the first three are a constant reference point.”
“When David talks about Sales, everybody should listen…Plain Selling is a great read.”
“Selling is not a perfect science because there isn’t a ‘correct’ way. People do it differently and still achieve great results. So, be the best that you can be with your style.
Sales trainers focus far too much on selling processes and salespeople rather than on buying processes and the psychological factors preventing clients form going ahead with a purchase.
Beware the sales trainer that believes the secret to success is ‘Open’ or ‘Closed’ questions – they really don’t know what they are talking about and haven’t researched this closely enough.
Confirmation Bias is the single most important thing in selling. Your revenue, profits and market share are all controlled by the confirmation bias of your people.
Sales Training needs to be something that can be utilised immediately to increase sales and profit, there must be easy wins.”
